Case Study

Enter New Markets With An E-Commerce Site

Having a tailor-made e-commerce site is a crucial key to unlocking a business’ potential in the digital age.

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The Company

Italian-based small appliance giant De’Longhi Group, which also encompasses the renowned Kenwood and Braun brands, recently hatched a plan to have all its digital service needs, including web development and maintenance, handled by a single vendor rather than dividing the work between a number of different agencies around the world. Due to the great experience De’Longhi Group had enjoyed with Niteco as part of a project involving an Episerver upgrade, payment gateway integration and product information management system integration for the Braun website, the company approached Niteco to be its long-term partner.

The client did not only want improvements of its sites’ code and performance, they also added new pilot projects to realize their vision of working with a one-stop shop vendor.

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The Challenge

Pursuing different markets, they needed a strong e-commerce system that could simultaneously handle increased sales and advance their brand across the globe.
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The Solution

Beyond showcasing products and facilitating purchases, our e-commerce solution also aimed to expand Brokenwood’s online sales and elevates their brand. We utilized a strong web platform (Episerver) to build their e-commerce portal. It is integrated with the following functions:

  • Content Management to update news and events to customers

  • Customer Relationship Management to analyze customer interaction and data

  • Catalogue Management to manage product information

  • Responsive design and intuitive user experience

  • Flexible promotions management

  • Payment gateway that delivers frictionless checkout on any device

Brokenwood’s e-commerce site can accommodate ever increasing sales as they continue to expand across global markets.

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