Enter New Markets With An E-Commerce Site
Having a tailor-made e-commerce site is a crucial key to unlocking a business’ potential in the digital age.
Italian-based small appliance giant De’Longhi Group, which also encompasses the renowned Kenwood and Braun brands, recently hatched a plan to have all its digital service needs, including web development and maintenance, handled by a single vendor rather than dividing the work between a number of different agencies around the world. Due to the great experience De’Longhi Group had enjoyed with Niteco as part of a project involving an Episerver upgrade, payment gateway integration and product information management system integration for the Braun website, the company approached Niteco to be its long-term partner.
The client did not only want improvements of its sites’ code and performance, they also added new pilot projects to realize their vision of working with a one-stop shop vendor.
Beyond showcasing products and facilitating purchases, our e-commerce solution also aimed to expand Brokenwood’s online sales and elevates their brand. We utilized a strong web platform (Episerver) to build their e-commerce portal. It is integrated with the following functions:
Content Management to update news and events to customers
Customer Relationship Management to analyze customer interaction and data
Catalogue Management to manage product information
Responsive design and intuitive user experience
Flexible promotions management
Payment gateway that delivers frictionless checkout on any device
Brokenwood’s e-commerce site can accommodate ever increasing sales as they continue to expand across global markets.